The cashback initiative arises amidst the ongoing criticism of Bud Light’s decision to appoint transgender influencer Dylan Mulvaney as their representative.
Just in time for Memorial Day: enjoy discounted beer or, in some instances, virtually for free.
AB InBev, the parent company of Bud Light, has initiated a cashback scheme offering up to $15 as a refund to reclaim the patrons of the perennially top-selling beer in the U.S.
The promotion can be accessed via the web link BudLight.com/BudLightOnUs.
U.S. citizens can upload proof of purchase of a 15-pack – or larger – of Budweiser, Bud Light, Bud Select, or Bud Select 55 to the link to obtain a prepaid card valued up to $15. The purchase must be made before May 31, and the card can be utilized within a six-month period.
This cashback scheme comes on the heels of the persistent criticism toward Bud Light’s decision to appoint transgender influencer Dylan Mulvaney as their spokesperson during March Madness. A substantial number of customers also reacted negatively to statements made by Alissa Heinerscheid, who assumed the role of vice president of marketing for Bud Light the previous June, in a recent podcast. Amongst other comments, she urged the brand to promote greater “inclusivity.”
AB InBev has not yet responded to requests for comment.
Data referenced by Beer Business Daily indicates that Bud Light sales have been on a continuous decline up until the week ending May 13, with negative attitudes towards the beverage steadily increasing.
Shares of AB InBev have depreciated by 5% since the start of the year and have fallen nearly 14% since the Mulvaney video was posted online.